In this guest post, Paul Davies, Founder of ¡design thinkers! and chair of the Cornwall Design Forum, explains why the upcoming InterSections 2011 event, taking place in Cornwall next month, is not to be missed.
In March the Eden Project hosts one of the largest businesses conferences ever held in Cornwall – InterSections 2011. There has been quite a lot of publicity surrounding the event but I thought it would be good to clarify the purpose of having this conference in Cornwall.
Most importantly this conference is about creativity but not in the ordinary sense, this is not a conference by designers for designers. Instead this is about how your business can leverage creativity to produce innovation for business growth.
Over the two days speakers from leading organisations will talk about techniques and methods that help you move ahead of the competition.
Speakers such as David Rowen from UK Wired Magazine will talk about how smart businesses are using new technologies to enhance their services or products; Tom Hulme from IDEO will talk about how every business can learn from listening to their customers; and Alan Moore reveals the business and marketing challenges for the 21st Century.
As well as the impressive list of speakers you will be able to take part in workshops to discuss your business challenges and opportunities with international experts and network with the likes of CISCO, Unilever, Design Council, Elmwood as well as business mavericks such as Tim Smit, Tom Henderson, Chris Hines, Lucy Jewson and Bonnie Dean.
We hope that people will take away practical ideas of how to grasp new opportunities in Cornwall and how to harness the creativity that we only tend to associate with the larger multi-nationals. We hope that the networking opportunities also help to create in-roads to new work and that this will be seen as a key conference for businesses in Cornwall into the future.
The conference runs over March 2–3 at The Eden Project and tickets are available on the InterSections website. There is also a free business breakfast on 2 March.