Lecture: How Rage Against The Machine Got to Xmas No. 1

How I Got Rage Aainst the Machine to UK Christmas No. 1, by Jon Morter
6pm – 8pm, Wednesday 28th April 2010
Chapel Lecture Theatre, Tremough Campus, University College Falmouth (map)
Information and Free Tickets

It was “one of the biggest shocks in chart history,” according to the BBC. Simon Cowell called it “stupid”. The Christmas no. 1 record for 2009 was not – as had been predicted – another product of the X-Factor but the 1990s anti-establishment anthem ‘Killing In The Name” by LA rockers Rage Against the Machine.

This achievement was down to the power of Facebook and the imagination and initiative of a man called Jon Morter. In an exclusive guest lecture at University College Falmouth on 28th April, Jon will explain how he came up with the idea, how he put the campaign together, how he promoted it on Facebook and how it built momentum until it crossed into the mainstream media and achieved its goal of getting RATM to the Christmas no. 1, raising over £100,000 for Shelter in the process.

This lecture will be hosted by University College Falmouth in conjunction with The Hub and Cornwall Social Media Café. It is FREE to attend thanks to the generous sponsorship of University College Falmouth’s School of Media and local businesses UKNetWeb, Tonick Media, Niddocks Internet Marketing and Mail Away.

Tickets will become available in mid April through an online ticket system. Notification of the date and time will be made through the Facebook event page. All Facebook attendees of this event will also be messaged.

There is already strong interest in this lecture and places are necessarily limited – so if you want to come along make sure you keep an eye on the Facebook page or register your attendance to receive notification of ticket availability. We’ll also let you know here and on the CSMC Twitter feed @cornwallsmc.

The event will begin at 6pm for 6.30pm and finish around 8pm. There will be an opportunity to ask questions at the end. If you have a question you know you would like to ask, please post it on the Facebook event page wall.

On behalf of the Cornwall Social Media Café I look forward to seeing many of you on the 28th for what promises to be a great lecture and a very interesting case study in how to run a successful grassroots social media campaign. Our thanks go to Toby Parkins of UKnetweb for inviting Jon to Cornwall and making this lecture happen!

For those of you who can’t make it on the 28th, our video partners Sideways Cornwall will be filming the event for later broadcast.

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